The ‘Big Impact Statement’ of Your Online Business
It’s important to understand the impact you want your online business to have on the world. You also want to understand who you want to serve. Your branding, marketing, and messaging will all revolve around your target audience and the impact you want to have on them. This can be summed up in a statement about what you believe about the world and the people you want to serve. Who do you want to serve? What is it that you believe about the world and the people you want to serve that inspires you to be the change you want to see in the world? This idea has been developed and championed by Chris Smith of the Campfire effect. Start by identifying what impact you want your business to have on the world.
Your ‘I believe’ Statement
You might believe that young people shouldn’t have to go into massive debt to get jobs that don’t pay enough to cover their student loans? Maybe you believe that retirees shouldn’t retire from life, but can find an active and meaningful purpose after their ‘working’ years. Do you believe that families should be able to provide for their children and still have time to spend with them during their formative years? What problem do you want to solve in the world. Your business can be a vehicle to fulfil on your purpose. Getting clear about what your business is about and who you want to serve is a critical step in developing your message and the ‘why’ behind the ‘what’. What impact do you want your business to have on the world?
Your Avatar
Have you ever read and article of watched a video and thought, ‘wow, I feel like they are speaking directly to me’? That is the goal of your marketing. You want your target audience to feel that way when they ready your content. In order to accomplish this, you have to get really clear about who your audience is. Who is it that you want to serve? Men over 40, single moms, retirees, artists? What group of people do you identify with? What group of people are dealing with a problem that you want to help solve?
Understanding your target audience is critical to your messaging. When you can understand the pain and the struggle of a specific group of people, you are able to speak to them and identify with them. You will begin creating a relationship with them through the content you create, your marketing, emails, etc. You want to envision your avatar, begin a conversation with them and develop a relationship.
Your Niche
Your niche is really about how you want to serve your target audience. You have already defined your why and your who. You have identified what your target audience is struggling with, what they really want in life. Your niche is the broad category that you specialize in. It could be health and wellness, online business, personal development. What is the area of expertise that you want to focus on and become an expert in so that you can help your target audience to resolve the problems they are having and get the results that they desire? You don’t have to be an expert yet, you just have to commit to the journey of becoming an expert and taking a stand based on your ‘I believe’ statement. Once you know your niche, you can begin to identify products and services that you believe in to promote to your audience.
Summing it up: What impact do you want your business to have on the world?
Your business can be an opportunity for you to have a meaningful impact on the world. The first step is figuring out what impact do you want your business to have on the world. You can start by defining what you believe about the world. What you believe is possible for people and who you want to help. Once you know what problem you want to solve in the world and who you want to help, you can identify a specific area to focus on.
Over time, you will become an expert in that area and your target audience will see you as a guide to help them on their journey. Within your niche, you can begin to create or find products and services that you believe in that you can share with your audience to help them deal with the problems they face and get the results they want. By doing this, you are able to have a bigger impact in the world.
How to get started
The best way to get started is to find a mentor or training program. There are a lot of options out there. The best training that I have found so far is the Entre Blueprint created by the Entre Institute. This training will give you a broad overview of the best online business models available today. It will help give you clarity about what to pursue and what to avoid. The training will also help you to get an idea of what is possible and the growth curve to building wealth and legacy that you can be proud of.
